Fashion and footwear. A strong collection, strong figures.
You sell clothing, shoes or accessories, in your shop and often online too, and someone is joining you. Then the paperwork changes: stock that goes out of fashion, VAT on gift cards, tax free for tourists, the Retail Non-Food cao and a pension for your sales staff. Alvelion handles your figures, payroll and tax returns.
Request an introductory meetingJust started? Read this firstWhat matters for a growing fashion or shoe shop?
A fashion or shoe shop with 1 to 25 people sells women's, men's or children's clothing, lingerie, accessories or shoes. Often in its own shop in town, more and more with an online shop alongside.
At the Chamber of Commerce (KVK), you are usually registered under SBI code 47.71, retail sale of clothing, or 47.72, retail sale of footwear and leather goods (SBI 2025). There is no longer a separate code for your online shop.
You buy a season ahead and often pay before the sales come in. What doesn't sell sits on the shelf and on your balance sheet. In 2026 sales at clothing shops grew slightly, while shoe shops went up and down. If you are growing, you need to look closely at purchasing, margin and people. That is where we help.
We work from our offices in The Hague, Amsterdam, Gouda and Rotterdam, for fashion and shoe shops throughout the Netherlands. You can meet us at the office, in your shop or online.
Where things go wrong for fashion and shoe shops
Do you recognise one of these situations? Then your accounting needs attention.
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Old collection at full price
Clothing and shoes that are out of fashion may be valued below cost price. To do so you need to know the purchase price and delivery date of each item. Without that data your stock is too high on the balance sheet and you pay tax on profit that isn't there.
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VAT on the gift card at the wrong moment
With one gift card you pay VAT when you sell it, with another only when it is redeemed. That depends on where the card is valid and for which items. If you book everything the same way, your VAT return is often wrong.
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The wrong wage table
The Retail Non-Food cao has a wage table for Fashion and one for Sport and shoes. Which one applies depends on where your sales come from. On top of that come youth wages, Sunday supplements and pension. A mistake in the table carries on every month.
With your accounting in order, you know each season what your stock is worth, which VAT you pay and what an hour of staff costs you.
Two ways of selling, two sets of rules
In your shop
Do you offer tax free?
A customer who lives outside the EU can get the VAT back on a purchase of at least €50. Offering this is not compulsory. If you do, since 1 January 2026 you register each purchase digitally with Dutch Customs or your intermediary. A paper invoice is not enough.
In your online shop
Which rules apply online?
A customer may cancel the purchase without giving a reason up to and including 14 days after delivery. Since 25 June 2026 your online shop also needs a withdrawal button for this. Tax free is not possible online. And if you sell more than €10,000 a year to consumers in other EU countries, you charge the VAT of that country.
We set up your till, online shop and VAT codes so that every sale ends up correctly in your return.
How Alvelion handles the figures of your shop
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Getting to know you and setting up
We look at your shop, your online shop and your people. We set up your accounting accordingly, with the till, the gift cards and the VAT codes.
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Keeping up to date
Till, online shop, purchases and bank are processed continuously. Each month you see your sales, your margin and the stock you hold.
Every month
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Payroll and tax returns
Payslips, payroll tax returns and VAT returns go out on time, with the Retail Non-Food cao, youth wages and the pension processed correctly.
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Looking ahead
Buying for the next season, a second shop or a first sales assistant on the payroll? We work out in advance what it means.
You work with one dedicated contact who knows your business, not a changing team or a general helpdesk.
Where Alvelion helps your shop
From till to figures
Your till, online shop, purchases and bank are processed continuously. With the right VAT, including gift cards, returns and tax free.
Go to online bookkeepingYour first sales assistant on the payroll
Payslips and payroll tax returns, with the Retail Non-Food cao, the right wage table, youth wages and the pension processed correctly.
Go to payroll administrationMargin and stock per season
We show you what you earn after markdowns and how much money is tied up in your stock. That way you know what you can buy for the next season.
Go to financial insightPaid faster
Do you also supply on account, for example to businesses or clubs? Reminders on time and a fixed approach for customers who don't pay.
Go to accounts receivable managementLease and terms
The lease for your shop premises, the terms of your online shop and a customer who disagrees. Our own legal team helps you.
Go to legal adviceGrowing with figures
A second shop, a bigger online shop or a BV. We work out in advance whether it fits and what it brings in.
Go to SME advice and coachingStaff on the payroll
Retail Non-Food cao for employers
Hiring a sales assistant? Choose the job and the age or step, and you get an employment contract with the right wage from the Fashion or Sport and shoes wage table, probation, notice period and chain rule. With the wage table, job grading, staff letters and what a sales assistant costs you.
Make an employment contractA good collection deserves good figures.
Your shop and your figures with one team
Knows the rules in fashion
Writing down stock, VAT on gift cards, tax free, the Retail Non-Food cao and the textile EPR scheme: we know the rules that apply to your shop.
Wages straight into your figures
Payroll and bookkeeping run side by side. That way you see what a sales assistant really costs per hour.
One contact
Bookkeeping, payroll and advice with the same dedicated team.
“A pleasant accounting firm, always helped in a friendly way and everything is arranged neatly.”
Mike M., October 2026 (translated from Dutch)
“Up and running quickly, and clear replies.”
Erik, October 2026 (translated from Dutch)
Frequently asked questions
Yes. Normally stock is on the balance sheet at cost price, but for clothing and shoes that are hard to sell it may be lower. If your own records give a good picture of what is hard to sell, that outcome applies. Otherwise you use the fixed maximum percentages of the Tax Administration, based on how long an item has been in stock. For women's outerwear, for example, that is 50% after 6 to 9 months and 80% after 18 months. You then need to know the purchase price and delivery date of each item, and you apply it to the whole product group.
Offering tax free is not compulsory. If you do, you register the purchase digitally with Dutch Customs or with your intermediary. That has been compulsory since 1 January 2026. The customer lives outside the EU, buys in the shop for at least €50 including VAT, takes the goods in their own luggage and leaves the EU within 3 months after the month of purchase. Orders through your online shop do not count.
That depends on the card. Is your own card valid only in your shop in the Netherlands and only for clothing and shoes at 21%? Then you pay the VAT when you sell the card. Can the customer also buy something at 9% with it, or does a customer hand in a town gift card or national gift card at your shop? Then you only pay the VAT when the card is redeemed.
Usually the Retail Non-Food cao, which runs from 1 January 2026 up to and including 31 December 2027. If most of your sales come from shoes, the Sport and shoes wage table applies. Otherwise the Fashion wage table applies. A 21-year-old sales assistant in group A gets €14.99 an hour from 1 July 2026. Whether the cao also applies if you are not a member of an employers' association depends on it being declared generally binding. That has been requested, the decision is still to come. You will find the wage table, employment contract and letters at the Retail Non-Food cao for employers. What a sales assistant costs you is shown on what an employee costs under the Retail Non-Food cao.
As a rule, yes. Clothing and shoe shops fall under the compulsory scheme of Pensioenfonds Detailhandel, the retail pension fund. The premium in 2026 is 24.75%. Of that, you as the employer pay 18.5625% and the employee at most 6.1875%. The fund is working towards the new pension scheme from 1 January 2027, but that is only certain once the regulators agree.
Young people get the youth wage from the cao. In the Fashion wage table from 1 July 2026, in groups A and B, that is €5.17 an hour at 16, €5.92 at 17 and €7.50 at 18. The wage goes up in the pay period in which the employee has their birthday. Staff under 20 may not be alone in the shop, except during breaks. Working on Sundays is voluntary, with a 50% supplement. Whether your shop may open on Sundays is decided by your municipality.
It may, if you buy clothing directly abroad yourself. Whoever is first to bring textiles onto the Dutch market has been a producer since 1 July 2023. You then register with Rijkswaterstaat and submit a report every year before 1 August. If you buy from a Dutch wholesaler or the Dutch branch of a brand, that party is the producer. It does not apply to second-hand clothing. Shoes are not covered yet. That is going to change, but there is no fixed date yet.
If your sales to consumers in other EU countries are €10,000 or less in a calendar year, Dutch VAT usually applies. If you go above that, you charge the VAT of the customer's country. So keep track of those sales each year.
We mainly work for shops that are growing. Have you just started? On our page for starters you read what to arrange in your first year.
Further reading
All articlesReady to grow your shop further?
Tell us how your shop runs now. We deliberately work with a limited number of clients. That is why we first look together at whether we are a good fit. You'll hear back within one working day.
Request an introductory meeting